Your Marketing Optimization Map - your guide to exploring the nuances of optimized content marketing through a product-focused lens. We need our M.O.M.s! No, not your actual mother. We all need to sell a product, and our visitors all need a product to improve their lives, but we're so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists. Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.Ĭontent Marketing Is Broken and Only Your M.O.M.

But does Google still know what searchers are after?įor example: the query suggests that quality takes top priority indicates that close proximity is essential and seems to cast a city-wide net while is largely ambiguous.īy comparing non-geo-modified keywords against those modified with the prepositional phrases 'near me' and 'in ' and qualifiers like 'best,' we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced. In August 2017, Google stated that local searches without the 'near me' modifier had grown by 150% and that searchers were beginning to drop geo-modifiers - like zip code and neighborhood - from local queries altogether. Near Me or Far: How Google May Be Deciding Your Local Intent for You

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